Content marketing is a word that’s really popular right now.
Businesses and brands want to use the Internet, blogs, social networks or any other kind of media to bring in new clients, customers, prospects etc. So let’s explore this term via a high level overview.
Content Marketing Brings in Traffic
Content marketing and strategy sounds a little boring but it’s actually really important because in order for you to drive traffic to your website, expose your message and your offerings. You’re going to have to be able to generate and entertain an audience of people who are coming to you for information. The best way to do this right now is through natural content.
Unlike ads, banners and PPC; content really connects with people on a whole new level! Why? Because, typically people are more interested in consuming content rather than consuming ads.
What is repurposing content?
I am a huge fan of repurposing content. What this means, for example, is taking a speech that you’ve done, then transcribing it into a blog post and also creating a white paper out of it by adding some case studies into the picture. In essence, what we do is take some content and purpose it into multiple different versions by adding or subtracting certain elements.
Remember this, in order for content to be shared it has to be emotional or have some sort of emotional factor.
This helps the content be ‘shareable’, go viral and is all over more effective! Also try to use the concept of storytelling within your content. People love to hear/read stories more than just facts and figures.
Content Marketing is Really a Continuous Cycle
It’s about getting found online, getting shared and getting conversions.
At the end of the day we need to be creating content that people want to consume. Think of yourself, your blog, your website or the website of your clients to be content hubs for gaining traffic. Not promotional messages but rather subtle branding and a lot of focus on converting traffic into subscribers and fans.
Boom. There is your simple formula.