A Day in the Life of a Freelance Social Media Manager

It isn’t all that long ago that the role didn’t even exist, yet now it seems new people are taking to the web as a ‘social media expert’ every day. My journey started 4 years ago when I left my event management job to pursue a passion for online engagement, relationship management and consumer psychology. I soon found myself working at an advertising agency as a Community Manager (another term for a social media manager) and had an amazing time working with brands such as Nutella, TIC TAC,...

50 Questions You Can Use to Increase Engagement on Your Facebook Page

When it comes to social media, and Facebook in particular, getting your followers to engage with you is more important than the actual number of people you have that "like" your page. This doesn't mean that getting more followers isn't important. I'm just saying that the more you converse with your followers, the more they get to know, like and trust you. Once this relationship is established, your followers have a better chance of becoming paying customers. Facebook Engagement is Imperative. The...