Thoughts on Self Care and the Working Mom

When is the last time you treated yourself to something nice? Being a fit mom myself, I don't typically reward myself with food, my rewards usually come in the form of shoes or retail therapy. Hey, I'm just being honest. I'm not sure what a therapist would say, but it works for me! Rewards? What am I a dog? I'm talking about those moments when you know you've done well. The days when you hit your goals, in life, in fitness, in income, or whatever. I love challenging myself and I love rewarding...

One Simple Strategy to Significantly Increase Engagement on Social Media

There are countless posts about the top 3, 5, 7, 10, 20… strategies to get more traction on social media. I’ve tried plenty of them in a bid to increase my Facebook talking about rate, gain more retweets on Twitter and prompt someone to click the like button on LinkedIn. Facebook is probably the biggest challenge right now as most see their reach dramatically diminish. However, there’s been one fairly simple task I’ve done that has seen an instant –and significant – increase in...

A Day in the Life of a Freelance Social Media Manager

It isn’t all that long ago that the role didn’t even exist, yet now it seems new people are taking to the web as a ‘social media expert’ every day. My journey started 4 years ago when I left my event management job to pursue a passion for online engagement, relationship management and consumer psychology. I soon found myself working at an advertising agency as a Community Manager (another term for a social media manager) and had an amazing time working with brands such as Nutella, TIC TAC,...

50 Questions You Can Use to Increase Engagement on Your Facebook Page

When it comes to social media, and Facebook in particular, getting your followers to engage with you is more important than the actual number of people you have that "like" your page. This doesn't mean that getting more followers isn't important. I'm just saying that the more you converse with your followers, the more they get to know, like and trust you. Once this relationship is established, your followers have a better chance of becoming paying customers. Facebook Engagement is Imperative. The...

5 Ways to Go Toxic Free This Summer

 1. Upgrade Your Household Cleaning Products Many highly toxic chemicals are added to traditional dishwashing soaps, laundry detergents, air fresheners and numerous other household cleaning products. A good way to tell whether a product is toxic is to look for words such as Warning, Danger or Poison on the label. When buying non-toxic cleaning supplies at your local natural food store, choose those with no petroleum-based surfactants, chlorine or phosphates. They will not be harmful to your...